← Về thư mục
Edit plan
1. Update "Beyond execution" vs "Hoạt động cộng đồng section"
VN: Chia sẻ Tri thức & Tác động Cộng đồng
Diễn giả Khách mời
- Đại học RMIT (2025 – 2026): Chia sẻ góc nhìn thực tế về chiến lược Marketing và vận hành trong ngành sự kiện xa xỉ (Ultra-luxury).
- Đại học Văn Lang – VLU (2024): Khách mời Đặc biệt tại Tọa đàm "Lộ trình phát triển sự nghiệp trong ngành Nhà hàng – Khách sạn".
- Đại học Kinh tế – Tài chính – UEF (2022 – 2023):
- Khách mời Đặc biệt tại Tọa đàm "Phát triển chiến lược Sales & Marketing ngành Khách sạn – Dịch vụ 2023".
- Chia sẻ chuyên đề về Quản trị Doanh thu, Thương hiệu Xa xỉ và Quản trị Các bên liên quan trong ngành Khách sạn.
Cố vấn & Mentor
- Đại học Fulbright (2024): Đại diện InCorp Vietnam tư vấn chiến lược Digital Marketing và Phát triển Kinh doanh cho đội thi tại Digital Marketing Hackathon.
- HotelBriefing.blog (2019 – 2023): Hướng dẫn sinh viên ngành Hospitality, đồng thời kiến tạo chiến lược nội dung và lộ trình phát triển cộng đồng cho blog.
Hoạt động Cộng đồng
- AIESEC Việt Nam (2015 – 2016):
- Thiết kế và điều phối chương trình hội nhập đa văn hóa cho tình nguyện viên quốc tế.
- Tham gia ban điều hành tổ chức và quản lý vận hành sự kiện dành cho các Leaders AIESEC quy mô vùng phía Nam (200+ khách) và toàn quốc (400+ khách) .
Guest Speaker
- RMIT University (2025 – 2026): Delivered practical insights on marketing strategies and operations within the ultra-luxury events industry.
- Van Lang University – VLU (2024): Distinguished Guest Panelist for the talk show "Career Development Pathways in Hospitality & Hotel Management".
- University of Economics and Finance – UEF (2022 – 2023):
- Distinguished Guest Panelist for the talk show "Developing Sales & Marketing Strategies in the Hospitality & Service Industry 2023".
- Delivered specialized sessions on Revenue Management, Luxury Branding, and Stakeholders Management in hospitality.
Advisor & Mentor
- Fulbright University (2024): Represented InCorp Vietnam to advise student teams on Digital Marketing and Business Development strategies at the Digital Marketing Hackathon.
- HotelBriefing.blog (2019 – 2023): Mentored hospitality students while architecting the blog's content strategy and community engagement roadmap.
Community Engagement
- AIESEC Vietnam (2015 – 2016):
- Designed and facilitated "Culture Day", a cross-cultural event for international volunteers.
- Orchestrated and directed event operations for AIESEC leaders as part of the Core Organizing Team, successfully delivering a Southern regional conference (200+ pax) and a national summit (400+ pax).
2. Hero photo giảm opacity -0.15 (hiện tại -0.25)
3. Giảm size của các Core Value
4. Bổ sung logo Mia Saigon
5. Thay đổi CERTIFICATIONS & Training
EN
CERTIFICATIONS & TRAINING
Data, Analytics & Digital Transformation
- 2025 | IT Business Analysis & Software Development Life Cycle (SDLC) Requirements Elicitation, Process Modeling, End-to-End Digitalization Workflows.
- 2024 - 2025 | Marketing Automation & Data Analytics Mastering Data Analytics (Marketing Insights, Power BI, Data Integration, Automation Dashboards, Demand & Lead Generation).
- 2022 | Data Analysis for Decision Making From Business Issues to Data Solutions, Digital Channel Analysis, Sales & Financial Data, Data Visualization, Consumer & Product Insights.
Leadership & Organizational Development
- 2024 - 2025 | Leadership Development for Management - InCorp Vietnam
- 2023 | Train the Trainer Program - InterContinental Phu Quoc Long Beach Resort
- 2022 | Mindful Leadership: Search Inside Yourself - PACE
Hospitality, Marketing & Employer Branding
- 2022 | Employer Branding & Candidate Sourcing
- 2020 | Hospitality Revenue Management
- 2018 | Digital Marketing
VN:
Dữ liệu, Phân tích & Chuyển đổi Số
- 2025 | IT Business Analysis & Software Development Life Cycle (SDLC)
Requirements Elicitation, Process Modeling, End-to-End Digitalization Workflows.
- 2024 - 2025 | Marketing Automation & Data Analytics
Mastering Data Analytics (Marketing Insights, Power BI, Data Integration, Automation Dashboards, Demand & Lead Generation).
- 2022 | Data Analysis for Decision Making
From Business Issues to Data Solutions, Digital Channel Analysis, Sales & Financial Data, Data Visualization, Consumer & Product Insights.
Lãnh đạo & Phát triển Tổ chức
- 2024 - 2025 | Leadership Development for Management - InCorp Vietnam
- 2023 | Train the Trainer Program - InterContinental Phu Quoc Long Beach Resort
- 2022 | Mindful Leadership: Search Inside Yourself - PACE
Quản trị Khách sạn, Marketing & Employer Branding
- 2022 | Employer Branding & Candidate Sourcing
- 2020 | Hospitality Revenue Management
- 2018 | Digital Marketing
Personal Portfolio Website — Master Design Brief
Project Objective
Build a timeless personal positioning website that functions as a long-term brand asset instead of an online resume. The website should communicate strategic thinking, quiet confidence, intellectual depth, Vietnamese identity, executive credibility, and elegant restraint. It should feel like reading a premium editorial publication rather than browsing a portfolio or CV.
Core Philosophy
Design Philosophy
- Thinking before Evidence.
- Never redesign the content. Redesign how the content is experienced.
- Text first.
- Experience is evidence, not the story.
- The website is an Intellectual Portfolio, not a creative portfolio.
- Authority comes from clarity, typography, spacing, and narrative rather than visual decoration.
User Experience Philosophy
- Visitors should progressively discover the person through the way she thinks.
- Every section should answer one psychological question before moving to the next.
- The reading experience should resemble a thoughtfully edited long-form publication.
Phase 1 — Creative Direction
Design Direction
Hybrid (70% Editorial + 30% Executive)
Keywords
- Quiet
- Elegant
- Editorial
- Thoughtful
- Human
- Timeless
- Refined
- Intelligent
- Warm
- Confident
Design Principles
- Text first
- One material
- Minimal decoration
- Typography creates hierarchy
- Whitespace creates rhythm
- Motion follows reading
Background #F7F5F2
↓
Paper #FBFAF8
↓
Ink #1F2A33
↓
Secondary Ink #5E6873
↓
Watercolor Blue #7B9FB8
↓
Muted Terracotta #C98E73
Phase 1.5 — Narrative Blueprint
Chapter 1 — Why do I care? (Purpose)
Hero section. Keep "Made by Vietnam" as the opening idea. Introduce purpose instead of achievements.
[Core Metrics]
[Trusted by Brands]
Chapter 2 — How do I approach problems? (Capabilities)
Explain the thinking framework rather than listing competencies. Strategic Marketing, Partnership, Hospitality and Data represent four lenses through which problems are approached.
Chapter 3 — Where has this thinking been tested? (Evidence)
Rename Professional Experience into Selected Journey or Professional Journey. Maintain expandable timeline. Reflection will be added beneath each expanded journey later.
Chapter 4 — Beyond Execution (Contribution)
Speaking and mentoring demonstrate that the thinking is transferable, teachable and valuable beyond project execution.
Chapter 5 — Continuous Learning
Education represents continuous growth instead of academic history.
Gallery - Moments that sharp Perspective
Moments from profesional to daily life that means a lot to my self-development
Chapter 6 — Who am I becoming? (Character)
Values become the emotional ending of the story. The website ends with the person rather than the resume.
Chapter 7 — Let's Talk
Simple footer and contact section.
Phase 2 — Wireframe
Reading Flow
Purpose → Framework → Evidence → Contribution → Growth → Character → Contact
Homepage Structure
┌────────────────────────────────────────────────────────────┐
│ Navigation │
├────────────────────────────────────────────────────────────┤
│ HERO │
│ Made by Vietnam │
│ Purpose │
│ Illustration + Introduction │
└────────────────────────────────────────────────────────────┘
↓↓ Large whitespace
┌────────────────────────────────────────────────────────────┐
│ HOW DO I APPROACH PROBLEMS? │
│ │
│ Strategic Marketing Partnership │
│ Tourism & Hospitality Data & AI │
└────────────────────────────────────────────────────────────┘
↓↓ Medium whitespace
┌────────────────────────────────────────────────────────────┐
│ WHERE HAS THIS THINKING BEEN TESTED? │
│ │
│ ● Journey 01 ──────────────── Expand │
│ ● Journey 02 ──────────────── Expand │
│ ● Journey 03 ──────────────── Expand │
│ ● Journey 04 ──────────────── Expand │
└────────────────────────────────────────────────────────────┘
↓↓ Medium whitespace
┌────────────────────────────────────────────────────────────┐
│ BEYOND EXECUTION │
│ Speaking │
│ Advisory │
│ Mentoring │
└────────────────────────────────────────────────────────────┘
↓↓ Medium whitespace
┌────────────────────────────────────────────────────────────┐
│ CONTINUOUS LEARNING │
│ Education │
│ Certifications │
└────────────────────────────────────────────────────────────┘
↓↓ Large whitespace
┌────────────────────────────────────────────────────────────┐
│ WHO AM I BECOMING? │
│ Values │
│ Closing Reflection │
└────────────────────────────────────────────────────────────┘
↓↓
┌────────────────────────────────────────────────────────────┐
│ FOOTER │
│ Contact │
└────────────────────────────────────────────────────────────┘
Reading Rhythm
- Hero → Slow reading
- Capabilities → Scan reading
- Journey → Deep reading
- Contribution → Scan reading
- Continuous Learning → Quick reference
- Character → Slow reflective reading
- Footer → Action
Phase 3 — High Fidelity Design
Visual Language
Hybrid (70% Editorial + 30% Executive)
Design Principles
- Text first
- One material
- Minimal decoration
- Typography creates hierarchy
- Whitespace creates rhythm
- Motion follows reading
Component List
- Navigation
- Hero
- Chapter Header
- Timeline
- Journey Item
- Expand Panel
- Quote
- Statistics
- Button
- Footer
Color & Material
Paper + Watercolor + Ink
Motion System
- Page Load → Fade
- Section Enter → Slide
- Timeline Expand → Height Animation
- Hover → Opacity
- Page Transition → Crossfade
- No parallax
- No zoom
- No excessive reveal animations
- Motion should feel invisible and calm
Phase 4 — UI Specification
Layout Rules
- Reading column optimized for long-form reading.
- Illustration supports content rather than dominates it.
- Wide margins create breathing space.
- Vertical rhythm follows narrative pacing rather than equal spacing.
Chapter Specification
- Every chapter begins with a chapter title and short introduction.
- Hero emphasizes purpose.
- Capabilities explain thinking framework.
- Journey focuses on evidence through expandable timeline.
- Reflection appears below each expanded journey.
- Contribution remains concise.
- Continuous Learning is reference-oriented.
- Character concludes the narrative.
Component Rules
- Navigation becomes solid after scrolling.
- Timeline remains the primary navigation element inside Journey.
- Expand panels animate vertically.
- Quotes interrupt reading rhythm intentionally.
- Statistics remain supportive rather than dominant.
- Buttons are minimal.
- Components share one consistent visual language.
Responsive Rules
- Desktop uses two-column compositions where appropriate.
- Mobile collapses into a single reading column.
- Timeline always remains vertical.
- Reading width is preserved across devices.
Content Rules
- Hero contains no CTA above the fold.
- Hero avoids overwhelming statistics.
- Capability descriptions remain concise.
- Journey summaries stay brief before expansion.
- Reflection appears after experience, never before.
- Quotes remain short.
- Content remains the primary visual focus.
Consistency Checklist
- Typography remains consistent.
- Components belong to one design system.
- Whitespace follows established rhythm.
- Motion follows the motion language.
- Narrative sequence remains intact.
- No unnecessary decoration.
- Content always remains the primary experience.
Guiding Principle
Every design decision must answer one question:
Does this help readers understand the person more deeply without changing who she is?
If not, remove it.